The Pocket Universal Principles of Design

150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Managers

William Lidwell
AUD $14.99
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This pocket edition of the bestselling design reference book contains 150 essential principles.

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Author bio:

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: How Colors Affect You: What Science Reveals available from The Great Courses, and The Science of Logo Design available from Lynda.com.

Category: Other books
ISBN: 9781631590405
Publisher: Quarto US
Imprint: Rockport Publishers
Pub Date: February 2015
Page Extent: 320
Format: Paperback
Age: 0 - 0
Subject: Graphic design