Information Design Workbook, Revised and Updated provides an up-to-date guide on creating visually compelling and useful graphics.
Information Design Workbook, Revised and Updated takes a methodical, yet comprehensive, approach to conveying the fundamentals of effective, innovative information design. With several new case studies and the latest approaches, you'll examine the history, theory, criticism, technology and media, process, method, and practice of information design and learn how to create visually compelling and meaningful graphics.
Opening with a very brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your clients business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles-including color, type styling, structure, and graphic elements-shows you how to apply these basic tools to develop powerful information design solutions.
A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.
Kim Baer is principal of Los Angeles-based design studio KBDA, which she founded in 1982. The firms client list ranges from nonprofit organizations, such as the Prostate Cancer Foundation, UCLA, and Chamber Music Los Angeles, to consumer-oriented companies, such as Nike, Nissan, and Hilton Hotels.