Mattel's Hot Wheels have inspired and ignited a challenger spirit in children for over a half-century. This full-throttle celebration of the die-cast cars explores the unrivalled Hot Wheels story.
Hot Wheels: From 0 to 50 at 1:64 Scale shares the inspiring journey of the die-cast vehicles that started out as a new twist on toy cars and became a worldwide phenomenon. Officially licensed with Mattel, this in-depth retrospective reveals what makes these cars unique, how the models are designed, and all the work that goes into the play to ensure Hot Wheels maintain their position as the greatest toy cars ever made. This special commemorative book is lavishly illustrated with rare design drawings and prototypes from Mattel's archives, fantastic photos of all of the great Hot Wheels vehicles from across their 50-plus year history, and a feature gatefold illustrated with rare Hot Wheels catalog art. It's the perfect vehicle for Hot Wheels\ fans of all ages!
Kris Palmer is a gearhead and writer whose work appears regularly in Minneapolis StarTribune automotive section and several enthusiast automotive magazines. Palmer contributed to Motorbooks highly regarded The Cobra in the Barn and authored The Fast and the Furious: The Official Car Guide. When not racing down a deadline, he logs quality garage time in the company of his modified Triumph TR6. Palmer resides in Minneapolis, Minnesota.
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