Murdoch Books has rebranded as part of an ongoing strategy to expand its position as a market-leading international lifestyle publisher.
“Our rebrand is the visual reflection of an exciting new era for Murdoch Books. One where we are standing on the shoulders of our extraordinary past, while celebrating our place in the world we live in today,” said Lou Johnson, Publishing Director.
For the past two years Murdoch Books has been reshaping its business and successfully diversifying its program by publishing into a broader range of formats and lifestyle categories, which now include: At the table; Healthy body, healthy mind; Conversation starters; and New ways of living.
“In a very busy world, with so many ways of accessing information, consumers are looking for fresh, relatable and reliable content, and we are listening and responding to that need,” Johnson said.
“We want to share new conversations and ideas for living life well, by providing inspiration and tools for positive change and practical support for your wellbeing.”
Robert Gorman, CEO of Murdoch Books’ parent company Allen & Unwin, welcomes the rebrand.
“We are proud to have been the home of Murdoch Books since 2012. As a global, premium lifestyle imprint, Murdoch Books is an essential part of Allen & Unwin’s publishing mix, and the rebrand is an important statement of our ambitious vision for its future,” Gorman said.
Murdoch Books’ new branding, which will extend across both the Australian and UK arms of the business, is the result of months of research and planning. The ‘life force’ identity embodied in the company’s new logo visualises the idea of attracting and distributing ideas and creativity simultaneously it’s energetic and welcoming, focussed and versatile.
“We pride ourselves on having our finger on the pulse, staying ahead of emerging trends and being creative, brave, energetic and collaborative. We love working with incredible authors who embody the same values, and who work with us, in partnership, to create books and ideas that have the power to make a difference to people’s lives,” Johnson said.
In 2019 Murdoch Books will publish a stellar line-up of new titles from authors including:
At the table: Eleanor Ford (Fire Islands); Katherine Sabbath (Bake Australia Great); Nino Zoccali (Venetian Republic); Olivia Andrews (Three Veg and Meat); Ross Dobson (Healthy Slow Cooker); and Sophie Hansen (A Basket by the Door).
Healthy body, healthy mind: Dr Anne Swain, Dr Velencia Soutter and Dr Robert Loblay (Friendly Food, New Edition); Dr Ginni Mansberg (The M Word); Helen Jacobs (You Already Know); Jordanna Levin (Make it Happen); Professor Grant Schofield, Dr Caryn Zinn, Craig Rodgers (What the Fat Recipes); Sally O’Neil (The Fit Foodie Meal Prep Plan); Samantha Rybka and Teagan Rybka (Twinning It); and Tom Cronin and Jacqui Fifer (The Portal: How meditation can save the world).
Conversation starters: Callie Shell (Hope, Never Fear: A personal portrait of the Obamas); Dr Nikki Stamp (Pretty Unhealthy); Evie Farrell (Backyard to Backpack); Kelly Doust (The Power Age); Luke Benedictus, Andrew McUtchen and Jeremy Macvean (The Father Hood); Margaret Rice (A Good Death); Mary Laura Philpott (I Miss You When I Blink); and Matthew Evans (On Eating Meat).
New ways of living: Erin Cayless, Bonnie Hindmarsh and Lana Taylor (Three Birds Renovations); Jessica Bellef (Individual); and Sascha Camilli (Vegan Style).